Like me! Like me! Dammit, like me!
2010 was the Year of Social Media, a.k.a. The Year Companies Pathetically Groveled for "Friends" in the Greatest Show of Corporate Insecurity, Ever.
But in this mad dash for popularity votes, what most companies seemed to forget is that you can't demand consumers to like you.
It's far better to simply be likable in the first place.
A good sense of humor does that.
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